From the man, who led to the inception of a studio that brought to us many wonderful and exciting movies. Some movies are The Incredibles, Cars, Monsters Inc., and many more. The book review: Creativity inc will tell you how beautifully the author captures his journey.
The growth of his animation studio and the dawn of a new age in the world of animation. All this and more in the book will inspire you to run behind your dreams.
“Not everyone can become a great artist, but a great artist can come from anywhere.” – Gusteau, Ratatouille.
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About The Author
“When life gets you down, do you want to know what you’ve gotta do? Just keep swimming.” – Dory, Finding Nemo.
This book has been written by Edwin Catmull and co-author of this book is Amy Wallace. Edwin Catmull was the co-founder of Pixar and the president of Walt Disney Animation Studios.
Edwin is a computer scientist by profession. He ventured into the world of animation to fulfill his lifelong dream of becoming a feature film animator.
What Is Stored In The Book?
“Adventure is out there!”- Russel, Up.
Mr. Catmull talks about his ambitions, the challenges along the way, and his success story. The revolutionary story of an animation studio that changed the world of animation.
Also, he talks about his role models – Walt Disney and Albert Einstein. How did they inspire him to dream and imagine beyond boundaries?
Book review: creativity inc
He started his career as a professor at a university. He was later offered a job as the team lead at Lucasfilm where the founding stone for Pixar was laid.
One of the most significant chapters in this book is the one when Lucasfilm was going through a financial crunch and was in dire need of a new promoter. This chapter is significant because in 1986, Lucasfilm’s digital division was bought by Steve Jobs and Pixar was founded.
In this book, Edwin shares all his good and bad experiences with his Jobs. Be it the total domination by Steve during crucial meetings in boardrooms, or Steve trusting his intuition and taking Pixar public before the release of their first movie and reaping great rewards as a result.
Overcoming The Unseen Forces That Stand In The Way Of True Inspiration
The book talks about the deal between Disney and Pixar. The deal that was initially for 3 movies and then evolved into a long-lasting partnership. It was possible due to the huge success of Pixar’s first film – Toy Story.
It has been mentioned that the first movie made an impact in the box office more than anyone expected it to. However, it did not let the team at Pixar get complacent while working on the 2nd and 3rd movies. The movies were ‘The bug’s Life’ and ‘Toy Story 2‘.
In fact, both these movies were being produced at the same time. Thus, it posed a whole new set of challenges, overcoming which only made Pixar more resilient. It has been highlighted that the two mantras which Pixar has carried on while making of any of its movies are ‘Story is the King’ and ‘Believe in the process’.
The book very well captures how the stories of many of these popular movies evolved to what we saw on screen from a very different initial draft. It also explains how the core principles of ‘Candour’, ‘inclusivity’, and ‘creativity’ at Pixar have made it immune to external adverse forces.
Moreover, the great insights into Edwin’s man-management style and techniques will inspire you in various levels.
Conclusion Of The Book Review: Creativity Inc
“You have got a friend in me.” – Woody, Toy Story.
Why the team at Disney-Pixar has been able to deliver top-class animation movies for over two decades? This book is a must-read for someone who is adamant to pursue a great career. More specifically in the fields of management, creativity like story-writing, designing.
Also for someone having a technical background in computer graphics and animation. In addition, people who are fascinated by these amazing movies will be completely inspired by the great secrets of success.
The book will push you to know more about the background of these movies. You will get a clear idea of how the fantastic studio brought all these movies to us!
“To infinity and beyond!” – Buzz Lightyear, Toy Story.
EDITED BY: Upanjana Paul